General & SEO - SiteSketcher Documentation

Business Name

BusinessName

The name of your online business. It appears in your store title, header, transactional emails, and invoices.

Developer Integration Guide

Go to Settings -> General and update the 'Business Name' field.

Data Type Text String

Default Value SiteSketcher Store

Business Impact

Establishes your storefront's brand identity and sets the default footer copyright label.

Main Store Logo

LogoUrl

The primary brand logo file. Used as the fallback brand image across your templates, headers, and transactional emails.

Developer Integration Guide

Go to Settings -> General -> Assets, and upload your logo image.

Data Type Image Upload (PNG / SVG)

Default Value Default Wordmark

Business Impact

Creates a consistent visual brand presence, replacing the default plain-text business name in templates.

SEO Title Tag

SeoTitle

The primary title shown in search engine results pages (SERPs) and browser tabs.

Developer Integration Guide

Go to Settings -> SEO & Meta, and fill in the 'SEO Title' input.

Data Type Text String

Default Value Default Store Name

Business Impact

Critical for SEO. Optimizes how your page appears on Google search results.

Top Announcement Bar

IsTopNoticeEnabled

Displays a thin banner above the main header of your store to highlight announcements, sales, or warnings.

Developer Integration Guide

Go to Design Studio -> Customize -> Header, check 'Enable Top Announcement Bar' and fill in the text editor.

Data Type Boolean (True/False)

Default Value False

Business Impact

Increases conversion rates by displaying key announcements like 'Free Shipping over $100' or seasonal coupon alerts.

Social Media Profiles

SocialLinksJson

Links to your active business social media profiles (Facebook, Instagram, X/Twitter, Pinterest).

Developer Integration Guide

Go to Settings -> Social Links, and paste your profile URLs.

Data Type JSON Key-Value List

Default Value Empty Link Fields

Business Impact

Automatically displays matching official social icons in your storefront header and footer to build audience follower counts.

SEO Description Tag

SeoDescription

A concise summary of your store's page content, displayed under your title in search results.

Developer Integration Guide

Go to Settings -> SEO & Meta, and fill the 'SEO Description' text area.

Data Type Text Paragraph

Default Value Null

Business Impact

Crucial for conversion rate from search results (snippet clicks). Accurate descriptions improve CTR.

SEO Keywords

SeoKeywords

A list of relevant target keywords search engines should associate with your store.

Developer Integration Guide

Go to Settings -> SEO & Meta, and list keywords separated by commas.

Data Type Comma-Separated Text

Default Value Null

Business Impact

Helps search engine bots classify the niche and contextual categories of your retail shop.