Meta & Ads Integrations
Connect Meta Pixel, server-side Conversions API, and Facebook Commerce Catalog sync.
Meta Pixel Tracking
FacebookPixelId
Injects the standard Meta tracking script to log pages, views, additions, and final purchases.
Developer Integration Guide
Go to Integrations -> Meta, and input your 'Facebook Pixel ID'.
Data Type
Text String (ID)
Default Value
Null
Business Impact
Essential for tracking ad campaigns and retargeting people who browsed products.
Conversions API Token
FacebookConversionApiToken
Allows forwarding events directly from the server to Meta's API endpoints, bypassing browser-side blockers.
Developer Integration Guide
Go to Integrations -> Meta -> Advanced, input your Conversion API System User Token.
Data Type
Encrypted Token Key
Default Value
Null
Business Impact
Fixes tracking loss from ad-blockers and privacy settings, providing highly accurate marketing attribution.
Meta Catalog Sync
FacebookCatalogEnabled
Automatically compiles and uploads your products to Meta Commerce Catalog for Instagram Shop listings.
Developer Integration Guide
Go to Integrations -> Meta Catalog, toggle 'Enable Sync' and paste catalog credential tokens.
Data Type
Boolean (True/False)
Default Value
False
Business Impact
Enables selling directly on Instagram and Facebook Shop feeds from your SiteSketcher database.
Enable Conversions API Tracking
FacebookConversionApiEnabled
Toggles server-side tracking event dispatching to Meta's servers.
Developer Integration Guide
Go to Integrations -> Meta -> Advanced, toggle 'Enable Conversions API'.
Data Type
Boolean (True/False)
Default Value
False
Business Impact
Activates server-side event transmission to work in tandem with the browser pixel, ensuring 100% campaign attribution.